Alaska’s Play Every Day campaign shares new public education materials that feature local families and Alaska sports champions choosing to drink water or low-fat milk instead of sugary drinks. The nationally recognized campaign distributes free materials to motivate Alaskans to “Drink This” — water and low-fat milk — and “Not That” — sugary drinks. Sugary drinks are beverages that contain added sugar, which include sports and energy drinks, vitamin drinks, sweetened fruit drinks, powdered mixes, flavored teas and soda.
The Alaska Department of Health and Social Services launched Play Every Day in 2012 as a social marketing campaign that promotes positive health behaviors to help prevent and reduce childhood obesity and related health problems, such as type 2 diabetes and heart disease. The campaign focuses on motivating Alaska families to get at least 60 minutes of physical activity every day and to reduce the number of sugary beverages they drink.
The average child in the United States now consumes over half of their body weight in sugar every year. Much of this sugar comes from sugary beverages, including juice and soda.
Too much sugar can lead to serious health issues such as obesity, diabetes and poor oral health. Some populations, such as Latinos experience higher rates of oral disease than the general population. About half of all Latino children in the United States have experienced cavities and, in Washington State, the rampant decay rate (seven or more cavities) among Latino children is on the rise, in part because of the increase in sugary beverage consumption.
As part of The Mighty Mouth campaign, Washington Dental Service Foundation recently partnered with University of California San Francisco and the University of Washington to develop “Share the Love, Share the Water” a two minute animated, engaging video for Latino/a audiences that explains in plain language with fun images the benefits of drinking water t...