Alaska’s Play Every Day campaign shares new public education materials that feature local families and Alaska sports champions choosing to drink water or low-fat milk instead of sugary drinks. The nationally recognized campaign distributes free materials to motivate Alaskans to “Drink This” — water and low-fat milk — and “Not That” — sugary drinks. Sugary drinks are beverages that contain added sugar, which include sports and energy drinks, vitamin drinks, sweetened fruit drinks, powdered mixes, flavored teas and soda.
The Alaska Department of Health and Social Services launched Play Every Day in 2012 as a social marketing campaign that promotes positive health behaviors to help prevent and reduce childhood obesity and related health problems, such as type 2 diabetes and heart disease. The campaign focuses on motivating Alaska families to get at least 60 minutes of physical activity every day and to reduce the number of sugary beverages they drink.
The average child in the United States now consumes over half of their body weight in sugar every year. Much of this sugar comes from sugary beverages, including juice and soda.
Too much sugar can lead to serious health issues such as obesity, diabetes and poor oral health. Some populations, such as Latinos experience higher rates of oral disease than the general population. About half of all Latino children in the United States have experienced cavities and, in Washington State, the rampant decay rate (seven or more cavities) among Latino children is on the rise, in part because of the increase in sugary beverage consumption.
As part of The Mighty Mouth campaign, Washington Dental Service Foundation recently partnered with University of California San Francisco and the University of Washington to develop “Share the Love, Share the Water” a two minute animated, engaging video for Latino/a audiences that explains in plain language with fun images the benefits of drinking water t...
Representatives from the Citizen’s Network for Tap Water of South Korea (CNTW) recently met with the National Drinking Water Alliance in order to learn about tap water promotional efforts in the United States. The primary issue CNTW is facing in South Korea is the amount of water consumed in bottle form. They are interested in promoting the economical and environmental advantages of tap water.
CNTW says, “Tap water is public drinking water supplied by taxpayers’ money. There are various
types of drinking water, such as bottled water and purified (filtered) water, however, tap water is the only drinking water that the government takes responsibility for management and supply.”
The two organizations had a lively meeting with the exchange of information, gifts and tea. CNTW representatives were eager to learn about the public health community’s effort to move people from sugar sweetened beverages to water, strategies to increase water consumption in general, and about specific promo...
Join the Storm — and make it a water storm! Join the Campaign for Dental Health (@ILikeMyTeeth) next Thursday, July 28 at 2 p.m. ET (11 a.m. PT) for a one-hour social media storm to encourage parents and caregivers to make next month a #SodaFreeAugust! Participate for the full hour or simply post a message at some time during the hour and include #SodaFreeAugust.
Health experts call soda "liquid candy," and it's no wonder. Regular consumption of sodas has been linked to obesity, Type 2 diabetes and tooth decay. We know that soda isn't the only high-sugar beverage, so we'll use this storm to educate families and their advocates about healthy beverages. Grow the movement to promote plain drinking water as a thirst-quencher.
Download two new resources from the University of California, San Francisco to provide you with evidence-based strategies to help your community promote the consumption of water instead of sugary drinks in schools, child care facilities, parks, clinics, and other community-based sites.